Fairfield, NJ   |   2015 – Present

•  Design, maintain & update website graphics through CMS; within established wireframe, redesigned entire Alex Brands website in 1.5 months

•  Brainstorm with social media team and design content for Facebook, Instagram, Pinterest, Youtube & Twitter

•  Conceptualize, schedule & art direct lifestyle and catalog photoshoots including hiring models (e.g. 6-8 models for 1-day shoot), arranging wardrobe & working with stylists

•  Assist marketing team with visual storytelling in print material including print ads, sell sheets, media handouts & flyers; art directed and oversaw production of 2 300+ page catalogs by conceptualizing cover and breaker pages, managing freelancers & print management

•  Design graphics for other online end-uses including banners, email blasts & digital ads; designed trade show graphics including entire exterior of 50’ x 150’ booth

•  Create downloadable content for Crafts and Printables blog

•  Manage 1-2 freelance designers and 2 indirect reports (CMS coordinator and animator/videographer) by training, supervising workload, assembling project assets, conveying intended message & reviewing designs

Montvale, NJ  |   2015

•  Designed marketing material for both print and digital media in multiple languages

Print material: logos, brochures, sell sheets, ads, posters, invitations, postcards, in-store signage, outdoor signage & trade show assets

Digital material: website graphics, email blasts, static/animated banners & application graphics

•  Created ‘Grand Opening’ campaign of both print and digital assets, downloadable and editable for customizing individual Benjamin Moore store owners’ promotions

WARM THOUGHTS COMMUNICATIONS, Digital Designer – Designed responsive home pages and interior pages for businesses in the heating and oil industry

ALEX TOYS, Senior Graphic Designer – Designed emails, related digital collateral & various print needs

EKSUCCESS BRANDS, Senior Graphic Designer – Lead designer on Martha Stewart Crafts© brand collateral including signage and digital media; managed freelance designers  

TOYS"R"US, INC., Digital Graphic Designer – Designed responsive emails, home pages, landing pages, banner promos for multi-platform viewing (mobile/smartphones, tablets, etc.)

ART CULINAIRE MAGAZINE, Art Director – Redesigned magazine and updated logo; conceptualized and designed entire 80+ page Summer 2014 issue

MERCEDES-BENZ, Art Director – Art directed After-Sales Marketing campaign including direct mail, email, webpage & presentation to client

Clifton, NJ  |  2010 – 2013

•  Designed print, digital & multi-media marketing materials for 11 brands including Martha Stewart Crafts©, American Girl Crafts™ & Perler™

•  Collaborated with copywriters and created catalogs, in-store signage, custom display units, idea books, logos, promotional material, media kits, web ads & email blasts

•  Managed all requested projects from conception to completion working closely with product managers and teams; gathered information, images, photography, established concept and design, facilitated approval process & released to printers, all within budget

•  Mentored design interns by creating SOP and provided orientation for introduction to department procedures, brand standards & general office information, as well as fostering students’ talents

•  Managed 3 freelancer designers, giving direction, providing assets/feedback, guiding through approval process

New Jersey  |  2008 – 2009

Provided freelance graphic and creative support for various companies such as EKSuccess Brands, Party City, Bulbrite, Ritta and Associates & other businesses/agencies

New York, NY  |  2007-2008

Designed logos, invitations, calendars, ads, flyers, newsletters, brochures, posters, billboards, bus/subway panels, banners & websites for clients including AstraZeneca, Griffin Events & Fox News Network

Morristown, NJ  |  2001 – 2006

•  Sole Art Director and Designer for food magazine, hiring and managing freelance designers, illustrators & photographers
•  Designed new logo and award winning redesign of magazine, collaborating heavily with copywriters
•  Conceptualized feature spreads and artwork, led photoshoot direction, hiring models and arranging set
•  Revitalized design of all promotional and marketing materials
•  Managed and Art Directed second and third volumes of Best of Art Culinaire compilation book series

B.A., Communication Design, University of North Texas

Expert in Adobe Creative Suite/Cloud (Illustrator, InDesign & Photoshop), Adobe Acrobat, Bridge & Microsoft Office; working knowledge of Dreamweaver, WordPress, and MailChimp; basic understanding of HTML5 & CSS