Party City Partnership Promo with Make-A-Wish Foundation
A digital campaign to promote Party City partnership with Make-A-Wish. The proceeds from the purchase of all super hero, ninja or princess costumes were to benefit the foundation.
A cobranded Valentines Day promotion between Party City and Disney Music. The purpose of the campaign was to increase customer awareness and engagement for both parties and to develop a long-term partnership for other events such as Halloween and birthday. The campaign included digital ads, social posts and email banners.
The Sweetlings digital campaign was created to promote the new Alex DIY product. The campaign included a landing brand page on alexbrands.com, an email blast, digital ads and home page banners. The assets all had a cohesive, vibrant look to appeal to the tween DIY demographic and were pushed live with the simultaneous release of the product and its online commercial.
