February 16, 2018 Print 1346

Catalog Art Direction

Category Breaker Pages

Cover and breaker pages for Alex Brands Catalogs. The objective was to create whimsical, evocative visuals that both highlighted new products and represented the entire category. This job entailed concepting; hiring photographers, models, and stylists; arranging wardrobe; and art directing the photo shoot. In order to simulate sustained action and interaction with oversized products, child models were posed on the ground and later photoshopped into the scene.