The exterior and entrance graphics for the 50’ x 130’ Alex Brands Toy Fair Booth displayed a single, continuous scene printed on Silicone Edge Graphics (SEC) fabric that wrapped around the booth. The design, an extension of the cover and breakers of the catalog, featured almost life-size children playfully interacting with products and oversized words that reflected the brand. The booth’s eye-catching design stood out in the massive Jacob Javits Convention Center.