Party City Store Signage
Store signage posters for Halloween best-selling costumes. The posters were to promote upselling by featuring accessories or ways to customize the costume.
New York Toy Fair Trade Show Graphics
The exterior and entrance graphics for the 50’ x 130’ Alex Brands Toy Fair Booth displayed a single, continuous scene printed on Silicone Edge Graphics (SEC) fabric that wrapped around the booth. The design, an extension of the cover and breakers of the catalog, featured almost life-size children playfully interacting with products and oversized words that reflected the brand. The booth’s eye-catching design stood out in the massive Jacob Javits Convention Center.